In accordance with years of experience in consulting SMEs, we have noticed a certain tendency of misconception across management in charge for taking decisions in development strategy and international growth. Before entering new jurisdictions, most of the company representatives are clearly convinced having a good understanding of the forces distribution in the target market, the most effective sales channels (comparing the model with the presence markets), the attitude of potential consumers to the product, etc., but in practice, it turns out quite differently. In this regard, sometimes a fresh view from the outside is needed to get a more bjective assessment, avoid costly mistakes and unnecessary guesswork in the future.
EXPAND CONFIGURATOR