The rapid growth of the gambling market with a multimillion audience, and the loyalty of the legislation of many countries regarding the opening of online casinos, have become a promising and profitable direction for many investors. Despite the serious competition, the entertainment services market is only growing, new sites appear, enticing players with new functionality and games, creating the effect of presence and complete immersion in the process.
Create a platform, obtain a license to operate an online casino, draw up all the documentation for the business, open accounts, comply with all legal regulations, and the chosen jurisdiction – it is a long and very financially costly process, which not all investors can cope with.
The solution to this time-consuming issue is White Label – a product/service that allows a new business to operate under the parent company’s license, use its software, game library, payment services, etc. The newcomer to the market only has to decide on marketing strategies, create a website, and choose a logo.
But, with such rosy prospects and opportunities, initially, it is better to list reliable white-label casino providers and familiarize yourself with the provided functionality and legality of their services.
What Is A White Label Casino Solution?
White Label is an effective solution for launching a business in the shortest possible time. Such a product on the IGambling market has created a new format of cooperation when a business only needs to coordinate all the points of agreement with the platform provider to open an online casino from scratch in a minimum period.
A project that chooses the White Label model gets several advantages, among which are:
- High-quality white-label online casino software to maintain the entire system.
- A platform template that can be customized to suit any needs.
- A wide range of games.
- Choice of several payment systems.
- Customer support system.
- Marketing services.
Among Gambling projects this is a very popular service, as in addition to the technical component, the parent company provides a sub-license to the new operator. Having such opportunities as confirmation of business legality, it is easy for new projects to interact and sign contracts with representatives of the IT sphere, game developers, and payment services.
How Do White Label Casino Solutions Work?
The White Label solution with support from the parent company provides all the conditions for a new online casino operator and an easy start to the business.
According to the agreements white label casino supplier is responsible for:
- The technical component of the platform (speed of site loading, transactions, elimination of system errors), reliable legal software, and 24/7 user support.
- Access to game content.
- Website design, created to meet the client’s requirements.
- Legal issues (registration of license, permits, agreements).
- Financial services (connection of payment system, work with debit and credit cards, payment in cryptocurrency, fulfillment of legal norms on client verification (AML/KYC).
The new online casino operator focuses on:
- Marketing policy, promotions, and bonus programs aimed at player retention.
- Developing a website, and logo for its activities.
- Analyzing casino efficiency work and finding ways to improve it.
Offering a turnkey online casino, which requires only marketing efforts, the provider intends to get up to 60% of revenue from new business.
Criteria for Evaluating White Label Casino Solution Providers
When choosing a white-label casino provider and studying its financial terms, it is also important to analyze the main focus of the platform, the region of operation, the proposed software and technical specifications, the presence of innovative games (using VR/AR technologies), built-in data analysis systems that will improve interaction with players, overall compliance with global standards in the industry.
Licencing and Regulation
In some jurisdictions, such as the UK, EU, and Curacao, obtaining licenses/permits is a very expensive process that requires careful preparation of documents. There is a high probability that you will be rejected and will have to go back through the paperwork and pay state fees.
By granting a sub-license, a white-label casino provider guarantees the high standards of an operator in the gaming industry and confirms the legality of its activities to the community.
Game Variety and Quality
The white-label provider gives the operator access to a library of games, so there is no need to search for developers and sign contracts. Using white-label gambling software gives access to a multifunctional system with a wide range of features, good game graphics, and a well-thought-out UX design.
Customisation Options
Operators choosing the best white-label gambling solution get a ready-made infrastructure with the possibility to change the website design to suit their needs, change/improve the logo, and customize the language bar for their region. Providers take care of the core functions and leave it to businesses to improve the way they attract customers.
Payment Solutions
Online casinos are betting on money, so the integration of a payment system that will accept various cards (debit, credit), ensure the safety of funds on electronic wallets and smoothly conduct bank transfers, payments including cryptocurrency, creates client convenience and a positive experience of interaction with such a platform.
But, before choosing a certain payment system for your list, you should consider the commission that is charged and the types of possible payments. These factors also affect the white-label casino cost and the speed of launching the project.
Mobile Compatibility
Another component of the system that should not be forgotten is mobile devices. According to research presented on the What’s The Big Data website, already more than 86% of the world’s population owns smartphones and consumes about 70% of digital content via mobile devices. Therefore, it is better to find a White Label provider that will ensure that your online casino platform works on all types of mobile devices and operating systems, with the ability to register, pay deposits, and receive winnings.
Customer Support and Service
You should not forget about customer support, because there may be issues with the work of the site, payment for services, etc. Reliable providers provide such functionality with round-the-clock operators.
Popular White Label Casino Solution Providers
A well-deserved authority in the market, proven software reliability, platform versatility, multiple payment systems, and 24/7 interaction with players – these are the things to look for when searching for a White Label provider.
Among the most common White Label providers worth considering are:
- Revpanda Technology.
It has a lot of experience and a positive reputation for launching successful projects. Additional services include marketing services, branding, and website design.
- Vegangster.
Provides the ability to work with cryptocurrencies, automated user verification, a large selection of games (including sports betting), and CRM modules.
- Soft2Bet
Enables data analysis, real-time reporting, and customer support in multiple languages.
- Quantum Gaming.
The most experienced player in the iGaming market, more than 20 years. Applies AI, fraud protection, and multifunctional websites on its platforms.
- Slotegrator
On the market since 2012, offers a Curaçao license, personalized customization for the site, and tools for user action analytics.
- Lion Gaming.
Uses Fer0x Engine technology, which helps to improve the performance of gaming platforms, and guarantees smooth payments.
Why Should You Use White Label Casino Solutions?
White Label online casino is an effective solution that is cost-effective not only financially, but also in terms of time. The launch of the ready-made business takes place in one month.
White Label business benefits:
- Legalization of operations. The provider provides a sub-license, so a new project does not need to go through inspections and spend time on permits.
- Ready-to-work platform. There is no need to look for software and game developers, to think over the functionality, everything is integrated into the White Label system.
- Ensuring payments. White Label providers connect online casinos to international systems, providing a choice of payment in different currencies.
White Label solution allows you to get away from bureaucracy, filling out documents, and long waiting for a response from the regulators to grant or deny a license. The business only has to choose the main direction in the gaming sphere and develop a marketing concept.