Robert Pekin

Robert Pekin is a consultant at Gofaizen & Sherle, specializing in guiding fintech, digital finance, and crypto companies through business structuring, regulatory compliance, operational design, and strategic market entry. Combining commercial expertise with a hands-on approach, he transforms complex regulatory requirements into actionable strategies that drive significant business outcomes for startups, scale-ups, and established financial institutions.

Educational Background

Robert holds a BSc in Business Administration and possesses practical experience in financial modeling, valuation, and business analysis. He brings an analytical mindset to complex client challenges, enabling scalable operational frameworks and clear strategic roadmaps. Fluent in Russian, English, and Estonian, Robert supports clients across Europe, the CIS, and global markets.

Experience

Robert has delivered advisory services to a diverse range of clients across Europe, LATAM, and North America. His experience includes:

• Crypto Platforms: Centralized and OTC exchanges, P2P trading platforms.
• Payments & Wallets: Crypto-fiat payment processors, gateway providers, custody-style wallet services.
• Tokens & Investment Platforms: Tokenization projects, utility-token products, EMI-like business models.
• Cross-Border Finance: Payment systems, trading platforms, and financial rails.
• Financial Planning: Business modelling, unit economics, and cost structure optimization.

Specialties

Robert’s specialties include:

• Crypto Business Structuring & Operations: Exchange architecture (CEX, OTC, P2P), payment flow design, wallet infrastructure, tokenomics logic.
• Global Licensing Support: EU VASP/CASP licensing (Estonia, Lithuania, Poland, Czechia), MSB readiness in Canada and the US, compliance under MiCA and other regimes.
• Strategic & Commercial Advisory: Market positioning, B2B/B2C pipeline development, communication for regulated entities.
• Financial & Token-Based Analysis: Modelling for crypto operations, unit economics, cost structures for licensing and market entry.

Role at Gofaizen & Sherle

Within the firm, Robert plays a cross-functional role, supporting:

• Client Acquisition and Business Model Evaluation
• Licensing Strategy Development for clients
• KYC/KYB Onboarding Coordination
• Ongoing Client Communication

Project Leadership & Execution

Robert leads end-to-end client projects, ensuring milestones are met and deliverables exceed expectations. He advises clients on market entry, growth strategies, and operational optimization for crypto and fintech businesses. Additionally, Robert keeps clients informed on evolving regulatory requirements across multiple jurisdictions, translating them into actionable operational steps and implementing strategies to minimize regulatory risks.

Robert’s ability to bridge regulatory expertise with commercial strategy ensures that clients can scale responsibly, efficiently, and compliantly across international markets.